guide|June 23, 2026|8 min read

The Complete Guide to HoYoverse Merchandise in 2026

From Genshin Impact character figures to Honkai: Star Rail plushies, our guide covers everything you need to know about buying HoYoverse merchandise in 2026.

By The Merch Editorial Team

Complete Guide Overview

HoYoverse merchandise has become a staple for fans of Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, and Zenless Zone Zero. In 2026, the lineup is bigger than ever - from limited-edition figures to daily wear tees. Whether you're after a character plush or a premium statue, this guide walks you through everything you need to know.

How to Choose

Figure Quality Tiers

Standard Figures (around $30 - $60): Good detail, PVC material, perfect for desk displays. Examples include the popular Hu Tao Plushie or the Keqing Statue.
Premium Figures ($80 - $200): High-quality paint, intricate sculpts, often come with accessories. The Raiden Shogun 1/7 Scale Figure from Honkai Impact 3rd is a fan favorite.
Limited Edition Deluxes ($300+): Heavy resin, LED effects, signed boxes. Only available during major events like Genshin Impact’s 2026 Lantern Rite.

Apparel & Accessories

T-shirts, hoodies, and caps use comfortable cotton blends. Sizes run true to Asian sizing - check the chart before ordering. The limited-run “Golden Apple Archipelago” hoodie sold out in hours last summer, so pre-order alerts are worth enabling.

Plushies & Keychains

Soft and collectible. Honkai: Star Rail’s Pom-Pom plush is a top seller. For on-the-go, the Arlecchino Keychain with its detailed flame motif is a subtle nod to the game.

Where to Buy Official Merch

Your safest bet is the official HoYoverse store. They directly control production, shipping, and authenticity. Every item listed there is guaranteed original.

Browsing HoYoverse's merch collection shows current inventory. Sorting by “New” reveals fresh drops tied to in-game updates. For example, when version 4.2 of Genshin Impact introduced the arid region, a whole line of desert-themed items appeared.

If you're looking for a specific recommendation, the Featured Product (a dynamic pick based on recent releases) often highlights bestsellers. Finally, to see everything available, explore the full collection on the store.

Authorized Resellers

Outside the official store, platforms like Tmall (for Asia) and Amazon Japan are officially licensed. Always verify seller identity - counterfeits are common on unverified marketplaces.

Events & Pop-Ups

HoYoverse attends anime conventions (e.g., Anime Expo 2026) where exclusive merchandise is sold. Tickets often include early access. The 2026 Honkai: Star Rail Anniversary event in Shanghai had a pop-up with wallpapers and free stickers.

FAQ

Is HoYoverse merchandise available worldwide?

Yes, the official store ships to most countries. Regional warehouses in the US, EU, and Japan reduce shipping times and costs.

How can I spot fake HoYoverse merchandise?

Check for official holographic stickers, compare product images, and buy only from the official store or trusted partners like Tmall.

What payment methods does the official store accept?

Credit cards, PayPal, and regional options like Alipay are accepted. Some countries also support local bank transfers.

How long does shipping take?

Standard shipping takes 10-20 business days depending on region. Express options (3-7 days) are available at checkout.

Can I return or exchange an item?

Returns are accepted within 30 days for unopened items. Damaged products are replaced with proof of damage (photo required). - -

Ready to grab yours? Check out the Featured Product in the store.

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